What is Digital Marketing

Digital marketing, also known as online marketing, is the promotion of brands to connect with potential customers through the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as marketing channels.

In simple terms, if a marketing campaign involves digital communication, it falls under digital marketing.

Inbound Marketing vs. Digital Marketing

Digital marketing and inbound marketing are often confused — and understandably so. Digital- marketing uses many of the same tools as inbound marketing, such as email and online content. Both aim to engage potential customers throughout their buyer’s journey and convert them into loyal clients. However, they differ in their approach.

Digital- marketing focuses on how specific tools or digital channels can directly convert prospects. For instance, a digital marketing strategy by Micro Asan might concentrate on a few platforms like social media and email, tailoring campaigns to maximize engagement and conversion on those platforms.

Inbound marketing, on the other hand, takes a more strategic, goal-first approach. It identifies the target outcome and then selects the best tools to reach the audience at various stages of the sales funnel. For example, if the goal is to boost website traffic, Micro Asan may focus on SEO-driven content creation, such as blog posts, landing pages, and other optimized materials.

Rather than choosing between the two, it’s best to integrate both. Inbound marketing provides the framework and objectives, while digital marketing delivers the tools and execution. At Micro Asan, we use this integrated approach to ensure every channel is aligned with your business goals.

Why Is it Important?

All forms of marketing contribute to business growth, but digital- marketing has become essential due to the widespread availability of digital channels. As of April 2022, there were over 5 billion internet users globally — a number that continues to grow.

From social media to SMS campaigns, Micro Asan utilizes a variety of cost-effective digital- marketing tactics to help businesses of all sizes reach and engage their target audiences. With minimal upfront investment, digital marketing is especially powerful for small and medium-sized enterprises.